William Hill

Rebrand

While at MullenLowe, I was a part of the design team that rebranded William Hill, an english sports betting company that made its U.S. debut in 2019. The rebrand combined their old fashioned, heritage roots with an updated American appeal. 

We changed their colors to a softer gold and regal navy; playing up the idea of tradition. Their logo was altered to create more precision and approach.

View full brand book here