BRAND CONCEPT // SENIOR THESIS
LittleDoc is a children’s empathy company that focuses on answering the tough health questions kids often ask their parents. Through an array of games, books, and apps, LittleDoc creates a space where any health topic can be discussed openly.
LittleDoc started when I was babysitting a young girl who randomly blurted out while playing with her toys, “Marin can’t have peanuts,
so we can’t have peanuts!” This simple, yet profound statement from a four year old led me to believe that with her lack of information came a lack of empathy. LittleDoc strives to build empathy in children by learning about people and topics that may be different than themselves.
LittleDoc has books, such as When Grandpa Doesn’t Remember Our Jokes, a children's book about a young girl and her grandpa who has Alzheimer's disease. The grandpa starts to forget their inside jokes which causes confusion for the little girl. Through child-appropriate terms and images, the young reader understands how to feel empathy for the grandpa in the story.
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